social media usage statistics 2021

Consumer Price Index, Australia - Australian Bureau of Statistics Social media use can lead to low quality sleep and harm mental health. The latest social media statistics show that there are 4.59 billion social media users worldwide in 2022 - and this number is only going to continue growing over the next few years (Statista, 2022). YouTube and WhatsApp follow this with over 2 billion, then Messenger, WeChat, and Instagram, all having 1 billion or more users. It was thefourth most downloaded appin April 2021. This message board app has gotten a bit of a glow-up in recent years. HNN extended coverage | University of Hawaii - Facebook These statistics show just how successful the app has become, providing even more reason to jump on . That number has increasedby approximately 500 million every year since 2019. Instagram passed 1 billion users in 2018 and showed a 5% growth rate every quarter, faster than Facebook growth rates [4]. The study of 46 countries with internet users aged 16 to 64 shows Japan had the lowest average number of social network accounts at 3.8, comparably India had the highest with 11.5 per person. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. endobj The World Health Organization estimates global life expectancy to be 73 years. Hispanics are of any race. 521 likes, 17 comments - @cocokind on Instagram: "Do these stats scare you as much as they terrify us? Just one-in-ten Americans say social media sites have a mostly positive effect on the way things are going, and one-quarter say . Usage of the major social media platforms varies by factors such as age, gender and educational attainment. Social media usage in the United Kingdom (UK) - Statistics & Facts Yet, these global statistics gloss over some significant differences from one country to another. The Internet and the Pandemic | Pew Research Center On average, Facebook users spend about 34 minutes per user session. liability for the information given being complete or correct. The following are the statistics for monthly users of the top 15 social media apps globally in 2021: Facebook - 2.89 billion. Radio reach in the U.S. 2019, by age group, NPR's weekly audience in the U.S. 2005-2020, Top cable news networks U.S. 2023, by number of viewers, Number of magazine readers in the U.S. 2012-2021, Magazine brands audience distribution in the U.S. 2019-2020, by platform, Magazines with largest online audience in the U.S. 2021, Paid circulation of daily weekday newspapers in the U.S. 1985-2020, Average number of books read in the U.S. 2020, by format, U.S. households with internet subscription 1997-2020, Forecast of Video Games users by segment in the United States 2017-2025, Penetration rate of digital video games in the U.S. 2017-2027, Time spent with a game console in the U.S. 2020, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. YouTube is the most popular social media channel in 2021. As of April 2021, it was thethird most downloaded appoverall. How many people use social media every day? 2021 statistics and history Social media penetration = active users vs. total population. Popular platforms like Facebook have over 65.86% of their monthly users logging in to use social media daily. Some 84% of adults ages 18 to 29 say they ever use any social media sites, which is similar to the share of those ages 30 to 49 who say this (81%). Over200 million small businessesare active on the site using its various services such as Groups, Pages, Messenger and chat bots. Unfortunately, social networks looking to expand in these territories will make a lot less from the advertising profits per user, so user volume is critical for their earnings. By comparison, this shows just how mobile social media is. For example, Filipinos spend a little over four hours a day on social media, while at the other end of the spectrum, Japanese users spend about 51 minutes per day. The Facebook-owned and U.S.-based messaging and VOIP service is a growing powerhouse. About half were in 2011. Global social media statistics research summary 2023 - Smart Insights An impressive honour for the video-sharing app, TikTok ranked as the most downloaded app of 2021. When isolating the data to eligible users aged 13+, the average social media penetration rate is 63%. % of U.S. adults in each demographic group who say they ever use . Social media use sometimes involves negative interactions between users. Paid social media adscontinue tomake upimportant segments of the overall marketing plan for many brands. What is the state of social media in 2021? Home internet and social media usage - Office for National Statistics Its actually YouTube, with 81% of the world using the site to some extent. (Identity) According to Business of Apps findings, there are over 2.2 million subreddits, 130,000 of which are considered active communities. Seven-in-ten Facebook users and around six-in-ten Instagram and Snapchat users visit these sites at least once a day. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. An average of 1.3 million new users each day embraced some social media platform in 2020. (Wordstream) The average cost per click (CPC) for Facebook ads is $1.72. It beat out long-time social media favourites Instagram, Facebook, and Snapchat in terms of downloads. The most important key figures provide you with a compact summary of the topic of "Social media" and take you straight to the corresponding statistics. About half of Snapchat and Instagram users are daily users of each site, while 54% of YouTube users visit the site every day. 43% use social to get breaking news. Hes also written for Fast Company, NBC, Inc Magazine, USA Today and BusinessInsider, among others. Here are the biggest data points to keep in mind as you plan your social media marketing activities for the rest of the year. Millennials use social media to connect with their peers and with the world around them, and that's not slowing down. 68 Social Media Usage Statistics for 2023: Time Spent & Impact on Signal had about 20 million monthly active users globally at the end of December 2020.; The app was downloaded more than 7.5 million times between January 6 and January 10. In 2014 there was a median of 42% of people that accessed the internet occasionally, now this figure must be well over 65%, which was the last number recorded from the Pew study in 2017. >> It is consistently one of the 10 most popular websites ranked by Similarweb and formerly Alexa; as of 2023, Wikipedia . 4.48 billion people currently use social media worldwide, up more than double from 2.07 billion in 2015. TikTok key statistics. It would be fascinating to break down the hours spent on each social media site so we could get a better idea of where people from each nation spend there time. Social media has the most substantial opportunity for growth in developing countries, with billions of new users to sign up. In second place was China (15 m), Indonesia (12 m), Brazil (11 m), Iran (9.4 m), and the USA in 6th place with 6.9 million new users. US Social Media Usage 2021 - Insider Intelligence How many people use social media every day? Social Media Interesting Facts You Need To Know In 2022 - Perzonalization However, in the US, women are the leading user base; 76% of all female internet users have social network accounts compared with 72% of all men. TikTok has 689 million monthly users internationally. Release Date: May 24, 2021. Social Media Statistics for 2023 // Facts & Figures Read our research on: Congress | Economy | Trust in Media, MORE FACT SHEETS: INTERNET/BROADBAND | MOBILE TECHNOLOGY. Children under 10 are using social media, poll finds | CNN Older teens are also more likely than younger teens to say this: 58% of those ages 15 to 17 say it would be very or somewhat hard to give up social media, compared with 48% of those ages 13 to 14. TikTok's usage has truly exploded. Overall, social media usage statistics estimate that an individual will spend 6 years and 8 months of their lifetime on social media. The current global average gender split of social media users is 54% men versus 46% women. YouTube and Reddit were the only sites covered by the Pew 2021 survey that saw anysignificant growthover the last two years. In Twitters case, that CTR drop was a fairlysharp61% drop over 2019 figures. There was a similar story for the adoption of smartphone use also, doubling to almost 42% in the same period. Both college graduates and those with some college are roughly equal at about 77%, while 64% of those with a high school education (or less) use social media. What to know about social media and mental health - Medical News Today About half of parents of children ages 10 to 12 and 32% of parents of kids ages 7 to 9 reported their child used social media apps in the first six months of this year, according to the new C.S . Source: Division of Vector-Borne Diseases (DVBD) Over the last five years, thetotal number of social media users(i.e., those individuals who use at least one social media site to any extent) has remained relatively stable, from 69% in 2016 to 72% in 2021. Not many marketers or creators would suspect that the behavior of middle-aged professionals on LinkedIn mirrors that of, say, college-aged young adults on TikTok. 1:11. The average household size in England and Wales in 2021 was 2.4 people per household, the same as in 2011; the areas with the highest average household size were Newham, Slough and . In China, TikTok is accessed by over 600 million users daily. All told, expect users to spend a combined 3.7 trillion hours on social media platforms in 2021. Social Media Statistics for 2021: Demographics, Platform Usage, and More Your email address will not be published. PEW RESEARCH CENTER Who uses each social media platform Usage of the major social media platforms varies by factors such as age, gender and educational attainment. Number of Generation Z users in the United States on selected social media platforms from 2020 to 2025 (in millions) Instagram, Snapchat, and TikTok: Gen Z weekly usage in the U.S.. The most popular platforms in the United States are YouTube at 81.9% and Facebook at 73.4% among internet users aged 16 to 64. This report focuses on Americans' usage of different platforms to watch TV content. Biggest social media platforms 2023 | Statista Manufacturers can use YouTube to display . Whats truly important when youre trying to pinpoint and locate your audience and track thesocial media marketing metricsthat are meaningful to your brand is a different question: How dedicated are each platforms users? Messaging App Revenue and Usage Statistics (2023) Theres much less variation between users at various income levels, with users at each of four levels hovering between 65% to 78%: Likewise, theres not much difference between users with varying educational backgrounds. 5 0 obj It now relies on the continuous growth in the number of people with internet access and smartphones, particularly in developing regions. Pew Research Center does not take policy positions. Canadians' assessments of social media in their lives - Statistics Canada Find your information in our database containing over 20,000 reports, staying connected with family and friends, Gen Z users in the United States used TikTok weekly, leading benefit of using social media as a marketing tool. The average Facebook user will engage with12 ads on the siteeach month. Around 78% are solely accessing platforms from their mobile phone, compared with only 1.32% visiting their social networks via only their desktop. Thanks for sharing these data! The rise of social media began back in 1996 with the release of the networking site Bolt (now closed). (Statista 2020) Internet users spend 2 hours and 25 minutes on social media every day. In 2019, 41% of teens said they enjoyed social media "a lot"; in 2021 that figure declined to 34% [ 1 ]. << On average, those mobile users will spend almost a full hour per day on Facebook, giving you lots of opportunities to grab their attention. The average penetration rate globally is 49%. The breadth of those features, coupled with the access to millions of people and the sites incredibly robust targeting options for its advertising platforms, makes Facebook the most popular social media network for marketing professionals. ; The TikTok app has been downloaded over 2Billion times on the App Store and Google Play. Facebook comes in second at 69%, and from there, in descending order of usage: But these metrics also include very occasional users, which isnt so helpful when youre trying to locate your audience on social channels for content promotion, marketing, or advertising purposes. We are happy to help. The most shocking is the rise of TikTok. A journalist and digital consultant, John Boitnott has worked at TV, newspapers, radio and Internet companies for 25 years. Quick: Whatsthe most popular social media platformin the world? Overall,83% of B2B marketersuse social media advertisingon one or more platforms. . 8 0 obj Im curious where you found those numbers from because I have been trying to find them out and couldnt According to a Pew Research Center study, about 71% of 18 . Businesses are paying attention, too;62% of businessesused YouTubefor content marketing, advertising or some mix of both. In 2022, Social networking sites are estimated to reach 3.96 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain. Girls are more likely than boys to say it would be difficult for them to give up social media (58% vs. 49%). In fact, about three-in-ten teens who say they use social media too much (29%) say it would be very hard for them to give up social media. Clicking on the following button will update the content below. All reports and blog posts related to social media. Internet Usage in the U.S. - Statistics & Facts Updated, 2021 Young adults were among the earliest social media adopters and continue to use these sites at high levels, but usage by older adults has increased in recent years. In 2021, a survey conducted in Morocco found that 96 percent of respondents felt that social media usage helped to keep people informed about current events. The world's population is 7.99 billion. Popular platforms like Facebook have over 65.86% of their monthly users logging in to use social media daily. He currently writes at ClearVoice, Motley Fool and Entrepreneur.com. In America, social media is more prevalent among women, in particular, Snapchat and Pinterest, whereas men are using sites like YouTube and Twitter more. Back in 2015, there were only 2.07 billion users thats an overall increase in users of 115.59% in just six years. Find your information in our database containing over 20,000 reports, third-largest social media audience worldwide, found its largest audience with women aged 25 to 34 years, followed friends, family, and people they knew, 67 percent of social media users in the U.S. claimed to use social networks, TikTok was the most downloaded app in 2021, Snapchat, Instagram, and TikTok will remain close competitors, 59 percent of Americans said that they believed the accusations, 39 percent of U.S. survey respondents said that social media was bad for society, too much pressure to be perfect on social media, 94 percent of Americans saying they know of each of these platforms, users in the U.S. said that they used Facebook, TikToks buzz score rating lies at 38 percent. Think tank data company Pew Research Center noted a steady increase in internet and smartphone adoption, which significantly relates to the growth of social media in certain developing countries or regions. The most significant price rises were Domestic holiday travel and accommodation (+13.3%), Electricity (+8.6%), International holiday travel and accommodation (+7.6%) and New dwelling purchase by owner . United Arab Emirates (UAE) Social Media Statistics 2023 | GMI

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social media usage statistics 2021

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