Does this give us any guidance on how to talk to folks we dont agree with? Check out Dave's Ted Talk here, or ask them below! Its worth noting that some of the results were less strong than those Broockman and Kalla reported in their 2016 paper. 3. If a canvasser sends us scanned copies of their data entry sheets, we will have a team of data entry volunteers enter them into a Google sheet. The key to changing peoples minds is to be curious about what other people think. In the new study, Kalla and Broockman put deep canvassing through a more rigorous test. But after shooing the dog into another room, Nancy appeared in her doorway again. Both were on display during many of the canvass conversations I observed, including the one with Nancy, the woman who moved to a five from a 10 after watching the opposition video. Eboni Taggart has over 15 years of experience in community-building, she has maximized the leadership skills of community members, teachers, youth, and parents to advocate for transformative systemic change on issues that impact their lives. Each week, we explore unique solutions to some of the world's biggest problems. The day before one canvass, representatives from an animal rights group told me they hoped to better understand how to help people connect emotionally to animal welfare. 7. "It was a really ingenious test of the change. "Burning the mental calories to do effortful thinking about it, that leaves a lasting imprint on your attitudes," he says. The canvassers thought the conversations were changing people's minds, but Fleischer says he couldn't know if it was working without independent verification. And its this meta-perception, Bruneau finds, that then fuels ongoing conflict and dehumanization. And the data shows it works. As Fleischer returned to the discrimination she had faced, Nancy paused and said, It felt terrible. A few minutes later, when he asked her if she saw a connection between your experience and how you want to treat transgender people, she said she did. In these, researchers included conditions to see whether the conversations could work if conducted over the phone (they did, but it was slightly less effective). This is the You Are Not So Smart Podcast. Volunteers will be responsible for localizing the script they wish to use. We want to avoid asking for permission, she told them. Armed with a no men in womens bathrooms message, anti-L.G.B.T. How Do You Change Voters' Minds? Have a Conversation For her, the video seemed to clarify that Fleischer was specifically asking her about transgender people, a group she had no experience with and seemed to have little inherent empathy for. Long Form Canvas, "He kept saying high school is hard for everybody. The canvassers then ask if the voters know anyone in the affected community, and ask if they relate to the persons story. If they dont, and even if they do, theyre asked a question like, When was a time someone showed you compassion when you really needed it? to get them to reflect on their experience when they might have felt something similar to the people in the marginalized community. Most people have been judged because of gender, race or some other issue. Were just beginning to learn how to do this well, but its important. Advocacy Trainings: 7 Questions w/ Martn Diego Garcia, Clean Your List Email List Hygiene Makes for Better Email Marketing, Patch-Through Calls: What Are They & When to Use Them. It was an important study: Not only has social science found very few strategies that work, in experiments, to change minds on issues of prejudice, but even fewer tests of those strategies have occurred in the real world. Canvassing with Love: David Fleischer Future Hindsight A new study finds that it works. While a discussion of transgender rights can trigger deeply ingrained feelings about sex and gender roles, the issue is also a fairly recent political consideration for many people. Fleischers team videotapes many of its conversations with voters, then analyzes the tape like a football team might so we can figure out whats working and whats not, explained a field organizer, Steve Deline. In New Hampshire, Susmik reached out to immigrant and refugee communities in the state, which has a particularly high number of Bhutanese refugees from Nepal. With a deep canvass, we want to figure out whats relevant to voters. It will take more studies and replications of this study before scientists know exactly what is influencing people's opinions. Deep canvassing, it appears from the research, has an effect that can last for several months. When the subject turned to potentially awkward initial encounters with voters, the Leadership Lab staff member Laura Gardiner and the longtime volunteer Nancy Williams (who is transgender) did some front-door role-playing. Steve Deline - Netroots Nation For example, KED wont support Republicans or, potentially, certain Democrats facing primary challenges. The Leadership LAB of the Los Angeles LGBT Center trains people in canvassing techniques aimed at reducing prejudice. This model encourages a freeform and reciprocal conversation between the volunteer canvasser and the voter. Do you have a script? Topping calls this giving them grace. Its a powerful idea: Giving grace means being able to hear someone say something that can be hurtful, and trying to think about how to have a real conversation and connect with them.. . Fanned out across the neighborhood were more than three dozen Leadership Lab volunteers, many of them local college students, as well as progressive activists from around the country hoping to learn about changing voters minds. Dave and C Deep Canvass Conversation One of the first times I felt successful on a canvass was when I got to Hs house, on a cul-de-sac of nicer []. Staying grounded in our real lived experiences instead of opinions. But the more they analyzed LaCours study design and results, the more problems they found. Possibly. This doesnt mean that you all confront that person at once. The canvasser shares vulnerably about their own life and asks curious questions to create mutual understanding grounded in lived experience. Rather, the deep canvass is built on a different set of assumptions than a traditional canvass. Empathy may also be a factor. But how does it work? To run a canvass you need staff, office space, voter lists, technology and more. Immigration particularly that of asylum seekers loomed over the 2018 elections. Yes, Leadership Lab volunteers had spoken to voters in Los Angeles about gay marriage. But he also knew that political persuasion had not been studied often. When the Supreme Court legalized gay marriage nationwide in 2015, Fleischer and his team could turn their focus to the next L.G.B.T. On the issue of transgender rights, the woman seemed mostly supportive but stopped at a nine. Now we can show experimentally that when you take away the two-way nature of the conversation, the effects go away, Broockman says. We studied everything, from the kinds of conversations we should be having to the characteristics that made a voter persuadable, he says. Deep canvassing is when volunteers and organizers engage in extended, empathetic conversations, with the goal of combating prejudice and shifting beliefs. It always comes down to just a few points.. Her second conversation, she said, was with a black man in his 50s who was a seven on the 10-point scale. The voters were followed up with by survey one week, one month, and several months after being contacted by the canvassers. There wasn't, however, any indication that those who started out with very negative feelings about transgender people were particularly resistant to the conversation. But there is a similarity, because at the root theres the feeling of being judged, of having someone make assumptions about you, and that does not feel good.. Her passion for social justice and teambuilding began in the woods of Timber, Oregon, where her family built a large community home around the core value of radical acceptance. And then we continue to ask open-ended questions based on what they just told us. The idea is that people learn lessons more durably when they come to the conclusion themselves, not when someone bitch-slaps you with a statistic, Fleischer said. And an uptick in 10 points on a feeling scale of 0 to 100 doesn't sound like an epiphany. It can take six months or more for an organization were partnering with to get the hang of the method and recruit and train volunteers to carry it out. In 2008, he was in Ohio mobilizing African-American and Latino voters for Barack Obama when California residents passed Proposition 8, banning same-sex marriage in the state. Video example of deep canvassing. Whats the coolest thing about this method of canvassing? Even as Trump was talking about the caravan, we see that Republicans in our study are moving.. In Maine, using deep conversation to reach voters, NPR, 2021 (Podcast 4 minutes), Deep Canvassing Toolkit, Neighbours United, 2022 (5 pg PDF). "[That's] the moment I backed away from my monitor and said, 'Wow, something's really unique here,' " he says. Remarkably, we dont know very much about what forms of campaign communications are most persuasive, he said. About Us - The Leadership LAB Without in-person, full-time, paid organizers running all aspects of the operation, we are piloting a canvass model that is lightweight, easier to learn via online training, and depends on peer-to-peer coaching, encouragement and knowledge sharing among volunteer hosts, canvassers and support team members. In the experiment on immigration, Broockman and Kalla found that 78 percent of all the people who came to the door when the canvasser rang ended up staying for the entire conversation. His deep canvassing career and vision took off in rural North Carolina, where hehelped change hearts and minds in our groundbreaking immigration deep canvass with Down Home North Carolina. LaCour appeared to be breaking new ground, showing that one brief but memorable interaction could reduce prejudice. There, Executive Director David Fleischer, collaborating with political scientists David Broockman and Josh Kalla and a host of staff and volunteers, have been working for years to iterate a model called deep canvassing.. Both types of canvassers could instigate change. The technique might be used to target any societal prejudice or be used to increase prejudice, Broockman acknowledges. Thats not known.). After the dust settled, Broockman and Kalla went on with their experiment on transgender prejudices. Canvassing needs to be managed. Its a reminder that our political opponents arent always as rigid or ideologically severe as they appear in our minds. Nancy had no such seemingly relevant personal experiences, nor did she appear particularly concerned about bathroom safety. "What we've learned by having real, in-depth conversations with people is that. One of the highest impact and lowest cost strategies for building power in our communities and taking back our democracy is to radically increase the number of conversations between volunteers and voters. As Riley prepared to leave for the next house on the block, the woman called out. I see transgender people as the same as I see myself, Nancy told him. UC Berkeley, Stanford study finds canvassing conversations reduce He calls it "deep canvassing. Deep Canvassing and The Power of Active Listening - MWI | MWI To Change Voters' Sympathies, It's Time to Go Deep Then we try to convince them to change their minds. He enlisted a graduate student at UCLA named Michael LaCour to see if there was a measurable effect. If a group wanted to oppose him in the next election, you would want to have 50,000 conversations to change 5,000 voters minds. As part of the LA LGBT Centers groundbreaking Leadership LAB team, he helped create the original deep canvass approach. That, Williams thinks, might have helped persuade him to be more supportive of nondiscrimination measures. As part of the LA LGBT Center's groundbreaking Leadership LAB team, he helped create the original deep canvass approach. New distinctions This is an edited version of a longer conversation. There are very few tests of prejudice reduction methods, and Paluck says this suggests the Los Angeles LGBT Center's approach is actually far more effective than previous efforts, like TV ads. Dave Fleischer, director of the center's Leadership LAB, welcomed the academics' independent measurement of its canvassing program. It likely wasnt because someone berated you. Prejudices are often deep, obstinate beliefs. We hope to provide both new and seasoned grassroots activists with a quality canvassing training that will allow them to enhance their local power building around whichever issue or candidate of their choice. Betsy Levy Paluck, an associate professor at Princeton who studies bias, believes the study will have broad implications for those in her field. Their Project Director, Dave Fleisher, describes it saying, "In a conventional canvass, campaigns try to control the message by sending volunteers out with a script to recite exactly as written. Still, she didnt appear emotional in retelling the experiences. But not both.". Maybe, as The Wall Street Journal suggested, Fleischers efforts merely flattered the ideological sensibilities of liberals. But this week, a new study published in Science by David Broockman, an assistant professor of political economy at Stanford, and Joshua Kalla, a graduate student in political science at Berkeley, appears to serve as vindication of Fleischers work. Psychology explains how to stop it. Something went wrong. Are Glen Powell and Sydney Sweeney in love, or are they good actors? Over the next few minutes, she recounted several instances of racism after moving to Los Angeles from Central America with her husband. We have worked for candidates and causes, big and small, all across the country. That failed miserably, he said. He responds by telling his story of being discriminated against for being gay. Fleischer headed west to work with the Los Angeles L.G.B.T. It was developed by the Leadership LAB in Los Angeles and has been effectively employed to help motivate voters in multiple organizing projects across the nation. She seemed to be connecting Jacksons experience to that of her gay friends. The Los Angeles LGBT Center's Leadership LAB (Learn Act Build) specializes in deep canvassing and organizing through volunteer leadership development. If the change was at all fragile, we should have seen people change their minds back [after three months]." Leadership Lab-trained volunteers were found to be successful at reducing transgender prejudice in front-door conversations, the effects persisting months later in follow-up surveys. Broockman and Kalla were intrigued by LaCours findings and hoped to replicate it for an experiment measuring the Leadership Labs transgender canvassing. #KnockEveryDoor serves as a nationwide hub for progressive canvassing training and deployment. With COVID-19, Is Deep Canvassing the Key to Defeating Trump in 2020 The canvassers role is primarily to listen, to build trust and then to have a respectful conversation about areas where both parties may disagree. But he said he's been bullied himself. Giving grace. Still, Fleischer isnt ready to give up. KnockEveryDoors canvassing methodology is based on the groundbreaking work of the Leadership LAB at the Los Angeles LGBT Center. Think back to the last time you changed your mind about something important. He also helped lead a second Deep Canvass operation in three states in 2021 during the federal immigration debate. These deep conversations, I suspect, may be more cost-effective in the long run because the impacts are durable, Serrano says. This article covers the basic components of a deep canvassing script. She told voters about her own transgender child, Jie, now an adult. The Los Angeles LGBT Center's Leadership LAB (Learn Act Build) specializes in deep canvassing and organizing through volunteer leadership development. (Also worth noting: Deep canvassing has only been tested with progressive causes. But what weve learned by having real, in-depth conversations with people is that a broad swath of voters are actually open to changing their mind. Change the conversation from the ground-up with climate deep canvassing Webinar, Climate Advocacy Lab, 2022. He and several collaborators struggled for years to get to this point. At the door, Fleischer asked Nancy if she knew any transgender people. I think in todays world, many communities have a call-out culture, says David Broockman, a UC Berkeley political scientist who has run these experiments with Josh Kalla, a political scientist at Yale University. A few days before, the Human Rights Campaign released a report warning about 44 anti-transgender bills filed in 16 states. That means not making assumptions based on the voters age, race or their religion. The numbers get a bit bigger when you just focus on people who actually entered into the conversation, he says. The canvasser shares vulnerably about their own life and asks curious questions to create mutual understanding grounded in lived experience. newsletter. (These methods may make it easier to scale up in a bigger campaign.). You can also go more in-depth on the science behind deep canvassing by reading the academic study referenced by the New York Times' that was published by political scientists David Broockman and Josh . After the canvass, the study participants answered the same questions about transgender people that they had answered before the study, including how positively or negatively they felt towards transgender people on a scale of 0 to 100. That also worked. battlefield: transgender rights. LaCour and an advisor, political scientist Donald Green at Columbia University, published the findings in Science in 2014. The idea grew out of Fleischers own experience as a Jewish, liberal gay kid in Chillicothe, Ohio. Deep Canvassing to Shift Hearts, Mind and Votes. ", The conversations are short, usually 10 to 20 minutes long. Thats a new finding. Deep Canvassing: 7 Questions with Dave Fleischer They may come in organically through the website. Note: One needs to login/become a member to access webinar. She said she was trying to evolve on the issue, though. The woman eventually told Riley that she had voted against gay marriage in California, but that she now regretted that choice. The experiment, like all the ones in the study, was run a bit like a drug trial: The voters were randomly assigned (before the canvassers even knocked on their doors) to receive either the full deep canvassing conversation treatment, a watered-down version where the voters and canvassers dont exchange personal stories, or a placebo condition, where voters were engaged in a conversation that had nothing to do with immigration. If he had his way, Fleischer would knock on doors with a golf ball. The study claimed to find that though both gay and straight canvassers were effective at the door, only voters contacted by gay canvassers remained persuaded nearly a year later. Deep Canvassing Script: Voting for Climate in 2022, AYCC, 2022 (4 pg Google Document). In 2014, Science published a study claiming to show that an approximately 20-minute conversation with a gay or lesbian canvasser trained by Fleischers team could turn a gay-marriage opponent into a supporter. As a subscriber, you have 10 gift articles to give each month. I cant think of a campaign thats put more volunteers on the ground in a primary season to have quality, face-to-face conversations with voters, she told me. Deep Canvassing in Action - The Leadership LAB But remember, the impact of these conversations can last nine months or more. The group goes out canvassing in pairs, with one person assigned the role of trying to change people's minds and the other responsible for recording it on camera. I think theyre wonderful. Tweet Grassroots, Twitter is obviously full of the notion that what we should do is condemn those who disagree with us. The design of this tool was inspired by the Business Model Canvas. "When we were nonjudgmental and vulnerable with them and when we exchanged our lived experiences about marriage and gay people, that's when we started changing people's minds," he says. This toolkit is full of useful links to materials they have developed and shared including Climate Action Scripts online and in person, Script Iteration Examples and lots of training resources. Matthew Rodriguez Matthew is an organizer from El Paso who believes the only way we fight against the systems of oppression is by building collective power. And I also wanted to point out to people we were not going to give up. If marriage was the most valuable thing in their own life, wouldnt they also want their gay friends or gay people to experience it, too?. First, theres the magnitude of the impact. (This definition is sourced from The New Conversation Initiative). Keep in mind the media environment the canvassers were working in. "We brainstormed every idea and tried every idea, overwhelmingly those ideas failed," he says. Taken advantage of us. All three places are experiencing demographic change, with a growing and diversifying population of immigrant residents, says Kim Serrano, the messaging research project manager at the California Immigrant Policy Center. Jeremy Bird, a Hillary Clinton adviser who was the national field director for Obamas 2012 re-election effort, told me that his team conducted a number of experiments to try to have a greater impact when canvassing. That means you need to create 100,000 conversations to change 10,000 minds and win the vote. As the team's National Mentoring Coordinator he partnered with organizations and campaigns across the country to develop and apply deep conversation approaches - around marriage equality, trans-inclusive nondiscrimination laws, criminal justice reform, and reproductive justice - on the ground.
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